Entrepreneurial Idea: An idea is a mental impression, concept or plan, an intention,
purpose or essential feature which may or may not meet the criteria of an opportunity.
An idea is an opportunity when it is attractive, durable and timely and is
anchored in a product or service that creates or adds value for its end buyer
or user. Customers must receive a perceived benefit from the purchased product
or service. The most successful entrepreneurs are opportunity-focused; that is,
they start with what customers and the marketplace want and do not lose sight
of this.
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